Strategic Communication & Behavior Change

Abt’s strategic communications and behavior change practice specializes in helping organizations reach the right audiences, at the right time, and in the most impactful way to raise awareness, educate or change behavior.​ Drawing from communication best practices, evidence-based solutions and social marketing theory, Abt’s communication experts tailor solutions to maximize real-world impact and meet communication objectives.

Abt’s deep expertise in qualitative and quantitative research offer a differentiated understanding of audiences ensuring audience engagement and co-creation from the beginning of communication planning. Clear and impactful messaging, creative materials, and innovative dissemination tactics through partners and digital platforms maximize audience reach anywhere around the globe. Rigorous evaluation ensures long-term sustainable outcomes and programmatic impact for international, federal, state, and local agencies.